I design the system where a brand becomes a product, and then I build it.
My background includes agency art direction and campaign production across print, retail, social, and e-mail. That work placed brand decisions in recurring, everyday use.
Brand systems, product interfaces, and front-end are part of the same practice. Visual decisions are tested in use, and repeated patterns become rules, components, and code. AI is part of the process.
- Freelance Product Designer Brand systems, product interfaces and front-end, for direct clients.
- Wingz Media Art Director Art direction for campaigns, paid social, and e-mail for US brands.
- Loop Mobile Product Designer Landing pages, campaigns, and out-of-home work for seven markets within the client’s design team.
- Creez Design Brand Designer Identity and brand applications for the studio’s clients.
- memobcc then Bunch Creative Collab Art Director Art direction for agency accounts.
- Capital Mídia Art Director Art Assistant before Art direction for recurring campaign and retail work.
Image-making is part of the product work.
Compositing and retouching in Photoshop, vector construction in Illustrator, campaign and social pieces where copy and layout were decided together.
I use the same craft in product screens that rely on imagery and in brand systems where applications inform the specification.
It runs through much of the work in this portfolio.
One system for brand and product.
Brand and implementation often sit with different people. The design system connects them by carrying the same decisions from identity into interface.
The manual and the product tokens are defined together, in the same design process.