Amara
Creative testing in paid social and e-mail, one variable moved at a time, for an organic baby food brand in Los Angeles.
Work
Alchemy
Retail displays, office artwork, and a sales strategy deck for a global circular-tech company.
Context
Alchemy buys, refurbishes, and resells enterprise hardware. I worked with them directly, as a freelancer, on the pieces that put the brand into physical space.
Loop Mobile, also in this portfolio, belongs to the same group.
The product is Certified Pre-Owned hardware: manufacturer parts, transparent grading, data erasure, and a twelve month warranty. Those four claims are what every piece has to carry, down to one line on a lightbox.
Scope
- Retail lightbox for the trading counter
- Lobby wall carrying the group brands
- Four artwork sets for office and reception walls
- Member flyer for the WeWork offer
- Structure and layout of the sales deck
Pieces
Environments
Sales deck
Dubai Sales Recovery Strategy
A deck taken to the board: the four market challenges, the competitive picture, a two-tier customer strategy, and the six-week roadmap to take Alchemy from 15% to 30-35% share in Dubai.
The analysis came from Alchemy's commercial team. Mine is the structure: what becomes a slide, in what order, and where each argument has to land.
Contact