Work

Alchemy

Retail displays, office artwork, and a sales strategy deck for a global circular-tech company.

Scope
Environments, presentation
(01) Context

Alchemy buys, refurbishes, and resells enterprise hardware. I worked with them directly, as a freelancer, on the pieces that put the brand into physical space.

Loop Mobile, also in this portfolio, belongs to the same group. The lobby wall carries both, next to Alchemy Express, Alchemy Circularity, and Callisto.

The product is Certified Pre-Owned hardware: manufacturer parts, transparent grading, data erasure, and a twelve month warranty. Those four claims are what every piece has to carry, from a flyer with room for paragraphs down to one line on a lightbox.

(02) Scope
  • Retail lightbox for the trading counter
  • Lobby wall carrying the group brands
  • Four artwork sets for office and reception walls
  • Member flyer for the WeWork offer
  • Structure and layout of a thirteen slide sales deck
(03) Pieces
Environments Print
(04) Sales deck

Dubai Sales Recovery Strategy

Thirteen slides taken to the board in September 2025: the four market challenges, the competitive picture, a two-tier customer strategy, and the six-week roadmap to take Alchemy from 15% to 30-35% share in Dubai.

The analysis came from Alchemy's commercial team. Mine is the structure: what becomes a slide, in what order, and where each argument has to land.

Contact

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