Wiz-Tec
A landing page, a co-signed guide, and a magazine placement for the Calgary company behind iPOS, a point of sale system for gas stations.
Work
Amara
Creative testing in paid social and e-mail, one variable moved at a time, for an organic baby food brand in Los Angeles.
Context
Amara makes organic food for babies and toddlers, out of Los Angeles. I worked the account through Wingz Media, with the agency team and the brand's own.
The file names carry media vocabulary: new angle, winner, slide one, slide three. Read in that order, the folder becomes a testing loop, with angles going in and winners coming out named.
Each piece is built so the difference between two versions reads in the result.
Scope
- Paid social in square, run as a testing cycle
- Angle tests with the cast or the palette as the single variable
- Winning creatives, one of them run twice
- A second product line, launched in July
- E-mail across retail partners, calendar dates, and repurchase
Angles
What changes from one angle to the next is the way in, from the season to the morning routine to the flavour range.
The same angle, twice
The layout holds, the cast changes
In the first the cast changes; in the second, the palette.
What won
What came back as a winner went out again, once in a different palette.
Fruit Bites
The Organic Fruit Bites line, in the account's usual ad formats.
E-mail
Dates on the calendar
Calendar dates and repurchase. Every one of them leaves a product block for the sending platform to fill at dispatch.
Contact