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Dream Store
Product mockups across Disney, Marvel, and Pixar lines for a licensed goods store.
Work
Autopass
Brand applications for the company behind fare collection on São Paulo's Bilhete Único, from the office walls to the internal campaigns.
(01) Context
Autopass runs the electronic fare collection behind São Paulo's Bilhete Único.
The work sat with the internal team: institutional pieces for the offices and the board, and campaign material for the internal programs. Most of it was printed, which put dielines, folds, and material specification ahead of anything that would only ever be seen on a screen.
(02) Scope
- Stationery and identification: letterhead, envelopes, business cards, badges, lanyards
- Environmental graphics: value walls, reception totem, event backdrop, meeting room screens
- Recognition pieces: certificates, medals, cards, event material
- Promotional items: mugs, cups, tote bags, mousepads
- Digital presence: LinkedIn cover
(03) Institutional system
The applied base of the identity: what gets printed, handed over, and worn on site.
(04) Office
The same identity at wall scale. Value walls, reception signage, and the screens that open a meeting.
(05) Kit and recognition
Promotional items
Items handed to the teams, and the pieces built around internal recognition.
(06) Digital presence
The brand system carried onto LinkedIn, the company's outward-facing channel.
Contact