Muscle Dummies

Two visual routes for the same two messages: the full product line, and the flagship. Each message exists in both routes, in desktop and in mobile.

Redrawn for the narrow layout rather than scaled down. The headline moves above the product and the copy block reflows underneath.

Four of the mockups are the same render with the artwork swapped: one pair of screens, one pair of phones. Same angle, same light, so the route is the only variable.

The torn paper route on a street panel, and the one piece that moves.