Alchemy
Retail displays, office artwork, and a sales strategy deck for a global circular-tech company.
Work
The Plug
The e-mail system for a liver-health supplement brand in the US, and the paid social around it.
Context
The Plug sells a liver-support drink and a milk thistle supplement in the United States. I worked the account through Wingz Media.
Briefs arrived with the copy already written. The design decision was everything after that: which claim leads, how one argument unfolds into a set of pieces, and which format each piece belongs in.
The audience is older and the category is regulated. Type runs large, contrast stays high, and the FDA disclaimer has a place in the layout of every piece.
Scope
- Paid social in square and 4:5, in tested variants
- Organic posts on product and education angles
- A co-branded e-mail sequence with a nutrition service
- Automated e-mail flows for cart and browse abandonment
- Standalone e-mail campaigns: launch, education, subscription
E-mail
Fay Nutrition, a nutrition-clinic co-brand
E-mail is where the system got built: the same blocks in every piece, and what changes from one send to the next is the job.
Ads
Three arguments run in parallel across the paid set: price, portability, and the difference between the drink and the capsules.
Contact