Wiz-Tec

Wiz-Tec builds iPOS, a point of sale system for gas stations, out of Calgary. I worked with them directly, as a freelancer.

The pitch rests on age and reach: thirty-four years, 23.5 million transactions a year, 300 independent gas bars. The record of firsts sits under that, and it is specific enough to check. First in Canada to process electronic FNTE transactions. First compatible with the DFS UX Anthem dispenser, a year ahead of the field.

Keller Equipment Supply sells the hardware the software runs on. The guide is co-signed by the two companies, and Keller's president is the testimonial on the page. The print and the web are the same argument, addressed to the same gas station owner.

• One landing page for iPOS, desktop
• Brand loop for the site, animated
• Cover for the Wiz-Tec and Keller guide
• Magazine placement for pay at the pump and point of sale