Work

Orbit

B2B platform for institutional intelligence. Monitors press, social media, and regulation for those who decide at the top, turning what happens into pattern and signal for decision making.

Scope: Brand, product, applications
Period: 2026
Status: Pre-launch

(01) The problem

Clipping and social listening measure mentions. The question in the boardroom is whether a mention matters.

The business and the data foundation were already in place. Brand and product were built from there, for CEOs, communications directors, and institutional relations.

(02) My role

Visual identity: logo, color system, typography, tone of voice
Design system and product UI, the dashboard
Institutional landing page, built in HTML, CSS, and JS
Complete brand manual
Applications: stationery, promotional items, out of home media, presentations

(03) Process

The direction came before the system. Tokens and components were only worth writing once the visual language had been tested on real screens.

01 Conceptual direction The orbit symbol and the cobalt palette set the territory. A centre and bodies in mutual dependence, the same relation the product holds between AI and human context.
02 System formalized A token system, a semantic palette for status, and three type families with defined roles: display, body, data. Closed in Figma, light and dark.
03 Repositioning The landing was reading as a technical demo. Rebuilt as an institutional product, which moved navigation architecture, copy, and layout together.
04 The dashboard, in detail Signal cards that open in place, a detail view for each publication, historical comparison of the market. Three depths, with the reading in front and the evidence one click under it.

(04) Result

Brand manual, design system, and running product share one token vocabulary, in two languages and two themes. The next screen has a defined place to come from.