Lucas Souza
Work

Assetz

LinkedIn content for a finance-sector recruitment firm, where the pieces became the brand's working standard.

Scope
Content, editorial design
Market
Brazil
Engagement
Agency
Context

Assetz recruits for the finance sector and speaks to CEOs, CFOs, and finance directors.

I directed the account’s design within memobcc. The recurring LinkedIn work included editorial carousels and executive quotes.

The existing brand guide covered the identity. Production extended it to the carousel sequence, quote layouts, and the elements that remained fixed from one post to the next. These decisions became the account’s working standard.

Pieces
LinkedIn carousels

They run on one skeleton: a cover that states the question, middle pages that answer it in steps, and a last one that signs off. A new post starts from that structure.

  • Cultural fit between company and candidate, slide 1 of 9
  • Cultural fit between company and candidate, slide 2 of 9
  • Cultural fit between company and candidate, slide 3 of 9
  • Cultural fit between company and candidate, slide 4 of 9
  • Cultural fit between company and candidate, slide 5 of 9
  • Cultural fit between company and candidate, slide 6 of 9
  • Cultural fit between company and candidate, slide 7 of 9
  • Cultural fit between company and candidate, slide 8 of 9
  • Cultural fit between company and candidate, slide 9 of 9
1 / 9
  • The hybrid model, and the double shift of the home office, slide 1 of 5
  • The hybrid model, and the double shift of the home office, slide 2 of 5
  • The hybrid model, and the double shift of the home office, slide 3 of 5
  • The hybrid model, and the double shift of the home office, slide 4 of 5
  • The hybrid model, and the double shift of the home office, slide 5 of 5
1 / 5
  • Burnout in finance, slide 1 of 8
  • Burnout in finance, slide 2 of 8
  • Burnout in finance, slide 3 of 8
  • Burnout in finance, slide 4 of 8
  • Burnout in finance, slide 5 of 8
  • Burnout in finance, slide 6 of 8
  • Burnout in finance, slide 7 of 8
  • Burnout in finance, slide 8 of 8
1 / 8
  • Compulsive work, and the workaholics, slide 1 of 8
  • Compulsive work, and the workaholics, slide 2 of 8
  • Compulsive work, and the workaholics, slide 3 of 8
  • Compulsive work, and the workaholics, slide 4 of 8
  • Compulsive work, and the workaholics, slide 5 of 8
  • Compulsive work, and the workaholics, slide 6 of 8
  • Compulsive work, and the workaholics, slide 7 of 8
  • Compulsive work, and the workaholics, slide 8 of 8
1 / 8
  • Lifelong learning, slide 1 of 8
  • Lifelong learning, slide 2 of 8
  • Lifelong learning, slide 3 of 8
  • Lifelong learning, slide 4 of 8
  • Lifelong learning, slide 5 of 8
  • Lifelong learning, slide 6 of 8
  • Lifelong learning, slide 7 of 8
  • Lifelong learning, slide 8 of 8
1 / 8
  • Finance as a business partner to sales, slide 1 of 5
  • Finance as a business partner to sales, slide 2 of 5
  • Finance as a business partner to sales, slide 3 of 5
  • Finance as a business partner to sales, slide 4 of 5
  • Finance as a business partner to sales, slide 5 of 5
1 / 5
Executive quotes
CFO quote poster: Carla Santello, Kellogg
CFO quote poster: Leandro Baroni, Chiesi France
CFO quote poster: Luciano Alves, CBA
More work
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Contact

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