Émillie Anne
Campaign design and the brand system developed through production for a New York jewelry label.
Work
Loop Mobile
Landing pages, paid social, and station posters for a refurbished tech retailer, made from inside the client's own design team.
Context
Loop Mobile sells refurbished phones, laptops, and watches across seven markets.
I worked within the client’s design team on recurring campaigns. The team supplied the briefs and copy; my role covered layout, image composition, and adaptation across formats and markets.
A gradient ribbon is the recurring element across the brand. I rebuilt it for display banners, product images, carousels, and cutouts while preserving its gradient and depth.
Scope
- Product landing pages, built as reusable modules and localised for several languages
- Paid social: square placements, stories, and carousels
- Display banners, static and animated
- Out of home: station billboards, train interiors, escalator posters
- Partner brand work: co-branded campaigns and retail packaging
- Retouching and image composition across the whole set
Landing pages
The landing pages use reusable blocks that can be rearranged for each launch, market, and language.
Campaign and social
Colour field
The crop, the length of the copy and the place where the eye lands change with every format, so the same idea is rebuilt for each one.
Out of home and partnerships
Loop also reached people through partner brands. That put me inside another company's brand system, building to their guidelines while keeping the Loop signature readable in the piece.
Contact