The Plug
The e-mail system for a liver-health supplement brand in the US, and the paid social around it.
Work
Chameleon
Holiday e-mail for a cold-brew coffee brand in Austin, with a licensed collaboration running through it.
Context
Chameleon sells organic cold-brew coffee across the United States, out of Austin, Texas. I worked the account through Wingz Media, through the holiday season.
Three jobs run in parallel. A licensed collaboration with the Girl Scouts, which brings a second brand's trademarks into the layout. Seasonal flavours, which sell on photography. And the Black Friday run, which sells on price.
The promotional sends are templates. A countdown, a best-seller block: the sending platform fills those in at dispatch, and the layout has to hold whatever lands in them.
Scope
- A licensed collaboration, from offer to holiday stock-up
- Seasonal flavour launches and features
- An occasion send built as a recipe
- Black Friday early access, the sale, and Cyber Monday
Girl Scouts
The grid is Chameleon's, and the brand rules belong to both.
Seasonal flavours
Photography carries these three. Type sits back, and the palette moves with the season.
Black Friday to Cyber Monday
Three sends back to back: an early access sign-up, the sale, and the last hours.
Contact