016
Amara
Paid social and e-mail for an organic baby food brand in the US, across four months of creative testing.
Work
Chameleon
A holiday season of promotional e-mail for a US cold-brew coffee brand, with a licensed collaboration running through it.
(01) Context
Chameleon sells organic cold-brew coffee across the United States, out of Austin, Texas. I worked the account through Wingz Media, through the 2024 holiday season.
Three jobs run in parallel across six weeks. A licensed collaboration with the Girl Scouts, which brings a second brand's trademarks into the layout. Seasonal flavours, which sell on photography. And the Black Friday run, which sells on price.
The promotional sends are templates rather than closed artwork. A countdown, a best-seller block: the sending platform fills those in at dispatch, and the layout has to hold whatever lands in them. In the exports on this page those slots are still empty.
(02) Scope
- A licensed collaboration, from offer to holiday stock-up
- Seasonal flavour launches and features
- An occasion send built as a recipe
- Black Friday early access, the sale, and Cyber Monday
(03) Girl Scouts
A licensed collaboration puts a second brand's marks inside the layout. The cookie names, the Girl Scouts trademark and the four latte flavours all run inside Chameleon's grid, under both sets of brand rules.
(04) Seasonal flavours
Photography carries these three. Type sits back, and the palette moves with the season: pumpkin and clove in November, pine and cinnamon in December.
(05) Black Friday to Cyber Monday
Three sends across twelve days: an early access sign-up, the sale, and the last hours. The slots for the countdown and the best-seller block are visible here, unfilled.
Contact