003
Ricca
Store banners, social carousels, and e-commerce packaging for a Brazilian mass-market beauty brand.
Work
Loop Mobile
Landing pages, paid social, and station posters for a refurbished tech retailer, made from inside the client's own design team.
(01) Context
Loop Mobile sells refurbished phones, laptops, and watches across seven markets.
I was brought into the client's own design team by their head of design. Briefs and copy came from the team; the layouts were mine. Loop kept coming back over four years and several campaigns, sometimes as the main project and sometimes running alongside one.
The brand turns on a single element: a gradient ribbon that loops through every piece. Rebuilding it was the technical spine of the work. It had to lie flat inside a 468x60 banner, carry volume and shadow over a product shot, run in perspective across a carousel, and wrap a cutout without breaking the gradient. Part of the work ran through partner brands, which meant building to someone else's guidelines while keeping the Loop signature legible inside them.
(02) Scope
- Product landing pages, built as reusable modules and localised for several languages
- Paid social: square placements, stories, and carousels
- Display banners, static and animated
- Out of home: station billboards, train interiors, escalator posters
- Partner brand work: co-branded campaigns and retail packaging
- Retouching and image composition across the whole set
(03) Landing pages
Header, device, specs, about, box contents, and FAQ were drawn as blocks. A new launch reassembled the page instead of redrawing it, and the same set travelled between markets and languages.
(04) Campaign and social
Paid placements and carousels. One idea travels from a square feed post to a full-height story, and the ribbon is what carries the continuity between them.
(05) Out of home and partnerships
Loop also reached people through partner brands. That put me inside another company's brand system, building to their guidelines while keeping the Loop signature readable in the piece.
Contact