Chameleon
Holiday e-mail for a cold-brew coffee brand in Austin, with a licensed collaboration running through it.
Work
Ricca
Store banners, social carousels, and e-commerce packaging for a Brazilian mass-market beauty brand, made inside a brand system that already existed.
Context
Ricca is a Brazilian beauty brand from Belliz Company: haircare, skincare, makeup, and beauty accessories, sold in pharmacies, supermarkets, and online.
I came in through the marketing team and worked directly with the internal client. The brand system was already there: the colour blocks, the cutout portraits, the type. The brief was to run it properly at the volume the store needed.
That is a different problem from designing a brand. Every piece had to read as Ricca before it read as mine, and the same layout had to survive both a full-width desktop banner and a phone.
Scope
- Category banners for six store categories, in desktop and mobile versions
- Store banners: the header strip for the storefront
- Social carousels across two parallel campaign lines
- E-commerce packaging: mailer box, shipping carton, poly mailer
In the store
The banners went live on Ricca's official Mercado Livre store.
Social
Carousels
Carousels for the brand's social channels, across the two campaign lines running at the time.
E-commerce packaging
Shipping packaging for the brand's online sales.
Contact