Ricca
Store banners, social carousels, and e-commerce packaging for a Brazilian mass-market beauty brand.
Work
Émillie Anne
Campaign design and the brand system developed through production for a New York jewelry label.
Context
Émillie Anne is a handcrafted jewelry label in New York. Through Wingz Media, I worked on its campaign design and paid social.
Recurring campaign production revealed which brand decisions needed to be formalized. The resulting brandbook was built from those applications outward.
Product photography sets the visual hierarchy. Copy, typography, and brand elements sit over editorial images without competing with the jewelry.
Scope
- Brandbook: mark, colour system, typography, and hierarchy
- A UI kit of buttons, badges, and coupon components
- Paid social in square and 4:5, produced at volume
- Story ads for Instagram
- A product page for mobile
Brand
The book runs from the mark to the storefront: how the wordmark behaves, which colour carries which context, and what happens when the piece is a photograph.
Campaign
Paid social ads for the brand, produced over the same period the brand book was written.
Contact