Featured case
001
2026
Orbit
B2B platform for institutional intelligence: brand, design system, product, and landing page.
Read the case
Brand. Product. The system underneath.
Eight years across art direction, UI, branding, and digital design. Now building product with design systems, AI, and code.
View selected work- 01 Product Design
- 02 Design Systems
- 03 Brand Identity
- 04 Frontend and AI
Orbit
Fiverr
Loop Mobile
Ricca
Wingz Media
Autopass
Émillie Anne
Braé
Dream Store
Alchemy
Creez Design
Hägi Riatsch
Wiz-Tec
Procópio
Muscle Dummies
Dialogue
Assetz
The Plug
MEMO
humm
Chameleon
Pan
Amara
(01) Selected work
Identity systems, campaign pieces, product interfaces.
Nothing in this category yet.
002
Loop Mobile
Landing pages, paid social, and station posters, made across four years inside the client's design team.
003
Ricca
Store banners, social carousels, and e-commerce packaging for a Brazilian mass-market beauty brand.
004
Émillie Anne
A year of campaign for a New York jewelry label, and the brand system that came out of making it.
005
Autopass
Brand applications for the company behind fare collection on São Paulo's Bilhete Único, from the office walls to the internal campaigns.
006
Dream Store
Product mockups across Disney, Marvel, and Pixar lines for a licensed goods store.
007
Alchemy
Retail displays, office artwork, and a sales strategy deck for a global circular-tech company.
008
Hägi Riatsch Architektur
Digital design for a Swiss architecture studio's website.
009
Wiz-Tec
A landing page, a co-signed guide, and a magazine placement for the Calgary company behind iPOS, a point of sale system for gas stations.
010
Muscle Dummies
Campaign banners for an international supplements brand.
011
Galassio Glass
A rebrand and brand guidelines for a glass and glazing company.
012
Assetz
LinkedIn content for a finance-sector recruitment firm: carousels, executive quote posters, and a one-off career yearbook.
013
The Plug
Ads, social posts, and e-mail flows for a liver-health supplement brand in the US, across a year of campaign briefs.
014
humm
Four months of promotional e-mail for a kombucha brand in the United States, from Halloween through to January.
015
Chameleon
A holiday season of promotional e-mail for a US cold-brew coffee brand, with a licensed collaboration running through it.
016
Amara
Paid social and e-mail for an organic baby food brand in the US, across four months of creative testing.
017
Social Media
Feed and carousel design for five brands, across food, sportswear, pet food and print.
018
The Furniture Market
Category pages for a furniture retailer's online store.
(02) Approach
The first design decision is how the problem gets framed.
Every project gets mapped before it gets drawn: the pieces, what each one depends on, and where the whole thing is likely to break. What comes after answers to that map, in the interface and in the code. Brand and product come out of the same map.
About me
(03) Capabilities
What I do, and how far I take it.
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01
Product and Interface Design
Flows, screens and states, mapped down to each interaction.
-
02
Design Systems
Tokens, components and documentation, kept current over time.
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03
Brand Identity
Logo, color system, typography, and tone of voice, with a manual and applications.
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04
Frontend and AI
HTML, CSS and JS, with AI in the loop.
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05
Design System Implementation
A defined system rolled into the live product, with documentation and maintenance after launch.
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06
Graphic Design and Image
Compositing and retouching in Photoshop, vector construction in Illustrator, campaign and social pieces laid out with the copy.
(04) Contact